Yahoo! Autos embarked on a site redesign to bring the architecture and visual design up to parity with competitors. Autos was one of the earlier Yahoo! properties to move away from the original HTML table background/border, limited graphics layouts encouraged by the company for quick download.

I conducted a card-sorting study to help provide direction to the site architecture and produced the core site map. Much of the site design was completed by an outside design agency. Once released, several key areas of the site experienced marked drops in traffic. I redesigned the Model Overview layout to better encourage users to click through to trim pages, resulting in a 12% increased clickthrough. I also redesigned the trim photos page to provide a better user experience when browsing through the 19+ photos, increasing the page views to 14 times that of the design released.