The Custom site grew out of ethnographic research that revealed a deep market for car enthusiasts. Yahoo! Autos Custom provides a place for people to show off their "pimped-out rides" as they modify them, get inspired by and learn from others, and share their modification details, vendors and installers.

As the design manager, I took part in strategic planning, project scoping, task effort estimation, and design research coordination. We were working on an aggressive launch deadline (and I had a personal deadline as I was nearing the birth of my son!) and I worked long hours to fill my responsibilities as manager and the only interaction designer on the project.