Yahoo! Autos partnered with Environmental Defense to develop the exclusive Green Rating to rate the environmental friendliness of cars. The higher the rating, the greener the car. The Green Center also added articles about current and future green automotive technologies. This was the first major addition of editorial content to the Autos site.

I worked closely with the product manager during the aggressive 3-month project to provide strategic feedback and offer suggestions for types of content to include, then provided preliminary site maps and iterative wireframes. The integration of social content (Yahoo! Answers, Yahoo! Groups, Del.icio.us modules) has become a successful model for other properties.

In the first seven days after launch, we reached 98% of our entire 2006 page view goal. The site was the main driver that pushed Yahoo! Autos into the #1 position of most visited automotive research sites.